Straightforward, empathetic, business design.
Work Areas
Revitalized Portfolios
With research & empathy, any company can raise the bar of their product portfolio. We can help you from the “fuzzy front end” process of ideation and validation through to product launch and adoption.
Faster execution
There are countless ways your team can get bogged down in the product development process. We will diagnose the issue and put you on a path to Agile hardware development.
Aligned Teams
Even in the smallest companies, it can be difficult to keep teams motivated and aligned with the overall mission. We will work with your team members to eliminate silos, align talent with passion, and get everyone rowing in the same direction.
Better bang for your buck
Whether its product cost or org efficiency, we will dig into the numbers and underlying behaviors and processes to get more out of your business.
Dom has over 20 years of experience applying design thinking to business processes, products, and teams in industries ranging from consumer electronics to durable goods and semiconductor equipment to 3D printing.
Dominic Murphy
Founder, Principal
Our Home
Portland, OR
dom@upsidebd.com
(619) 985-1941
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