Straightforward, empathetic, business design.
Upside is committed to businesses that care about quality, people and the planet.
To make the world a better place, your business needs to be successful.
That’s where Upside can help—making your company more efficient and valuable so you can make good things and make things good.
Work Areas
Revitalized portfolios
With research & empathy, any company can raise the bar of their product portfolio. We can help your team navigate the “fuzzy front end” process of ideation all the way through to product launch and adoption.
Faster execution
There are countless ways your team can get bogged down in the product development process. Whether your team is struggling with analysis paralysis, lack of decision criteria, or competing priorities, we will diagnose the issue and put you on a path to Agile hardware development.
Aligned teams
Even in the smallest companies, it can be difficult to keep teams motivated and aligned with the overall mission. We will work with your team members to eliminate silos, align talent with passion, and get everyone rowing in the same direction.
Increased value
Efficiency is fundamental to keeping your business afloat and your employees and customers happy. We will dig into the numbers, underlying behaviors and processes to get more out of your business for you, your team, and your customers.
Dom has over 20 years of experience applying design thinking to business processes, products, and teams in industries ranging from consumer electronics to durable goods and semiconductor equipment to 3D printing.
He has held leadership roles in Operations, Product, and Strategy with deep experience in product development methodologies.
Dominic Murphy
Founder, Principal
Our Home
Portland, OR
dom@upsidebd.com
(619) 985-1941
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