Design Thinking

Also known as the “empathize” phase. This is where we walk a mile in the shoes of your customers, team, or any other relevant group of people to truly understand the issue at hand.

Based on the learnings from the Connect phase, clearly articulate the target problem(s) to be addressed.

Using structured brainstorming and other tools, create a wide. array of potential solutions.

Depending on the nature of the problem at hand, this phase involves some form of prototype or proposal followed by real world testing. This phase mirrors the “Connect” phase and often spawns more targeted ideation and experiments.

While experimentation may yield a complete solution, sometimes a more rigorous roll out is required in the form of formal training, documentation, or physical artifact.